| dc.contributor.author | LO, APRILIVIA TANSIL, | |
| dc.date.accessioned | 2024-07-26T04:17:46Z | |
| dc.date.available | 2024-07-26T04:17:46Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7498 | |
| dc.description | This design is made for creating event first launching Tunjungan Magazine by A.T. Publishing Company.
To introduce and begin to establish brand awareness for A.T. Publishing Company to mall visitors, especially the loyal visitors in the mall. Graphic elements that exist in this event have a role in determining the valuation of target market against advertisement, which ultimately configurate target market’s attitudes to events and magazine were published. | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka peluncuran perdana Tunjungan Magazine oleh A.T. Publishing Company.Untuk memperkenalkan dan mulai membentuk brand awareness bagi A.T. Publishing Company ke pengunjung mal, terutama komunitas loyal di mal tersebut. Elemen-elemen grafis yang ada dalam acara ini turut berperan dalam menentukan penilaian target market terhadap iklan, yang akhirnya membentuk sikap target market terhadap acara dan majalah yang diterbitkan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Event | en_US |
| dc.subject | MAJALAH INTERNAL | en_US |
| dc.subject | komunikasi | en_US |
| dc.subject | Promosi | en_US |
| dc.title | PERANCANGAN MEDIA KOMUNIKASI UNTUK PROMOSI EVENT PELUNCURAN PERDANA TUNJUNGAN MAGAZINE OLEH A.T. PUBLISHING COMPANY DI TUNJUNGAN PLAZA SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309014 | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
| dc.identifier.dosenpembimbing | Marina Wardaja | |
