| dc.contributor.author | Mentari, Ria | |
| dc.date.accessioned | 2024-07-31T05:31:31Z | |
| dc.date.available | 2024-07-31T05:31:31Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7507 | |
| dc.description | Artivity is a company which designs educational toys as a means ofinteractionthat involves parent and child in the form of activity in completing awork with art and craft concept, so the relationship between parent and childbecome closer. As a new company, it requires an appropriate brand building andpromotion media to get closer to the community and introduce productsextensively | en_US |
| dc.description.abstract | Artivity merupakan perusahaan yang merancang sarana interaksi melaluimainan edukasi antara orangtua dan anak yang berupa aktivitas kebersamaandalam menyelesaikan suatu karya dengan konsep art and craft. Sehinggahubungan orangtua dan anak semakin terjalin erat .Sebagai perusahaan yang baru, diperlukan perancangan brand buildingdan media promosi yang sesuai untuk mendekatkan diri pada masyarakat danmengenalkan produk secara luas. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | brand building | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | ikatan antara orang tua dan anak | en_US |
| dc.subject | kebersamaan | en_US |
| dc.subject | aktivitas | en_US |
| dc.subject | art and craft | en_US |
| dc.title | PERANCANGAN BRAND BUILDING DAN MEDIA PROMOSI UNTUK ARTIVITY DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20310069 | |
| dc.identifier.dosenpembimbing | Amelia Sidik | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
