| dc.contributor.author | RACHMAN, DEVINA CARISSA | |
| dc.date.accessioned | 2024-08-05T07:47:34Z | |
| dc.date.available | 2024-08-05T07:47:34Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7546 | |
| dc.description | The design is done in order to make a Boutique Online Fashion Theory inSurabaya. To make online boutique Fashion Theory became more professional and helps convey the message to be delivered to customers, and therefore was given brand identity and promotional design that will support this necessity. The element of identity and the promotion will determine how the public response to the messages carried by Fashion Theory. Therefore in this paper will be used the theory of corporate identity, including logo theory, the theory of typography, color theory, design styles theory, the theory of the marketing mix. | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka peluncuran Butik Online Fashion Theory di Surabaya.
Untuk membuat butik online Fashion Theory menjadi lebih professional dan membantu menyampaikan pesan yang ingin disampaikan oleh Fashion Theory terhadap pelanggan, maka dari itu diberikanlah sebuah identitas brand serta promosi yang akan menunjang hal tersebut. Elemen – elemen identitas dan promosi akan menentukan bagaimana tanggapan masyarakat terhadap pesan yang dibawa oleh Fashion Theory. Oleh karena itu di dalam penulisan ini akan digunakan teori corporate identity, termasuk di dalamnya teori logo, teori tipografi, teori warna, teori gaya desain, teori marketing mix. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Identitas | en_US |
| dc.subject | Brand | en_US |
| dc.subject | Pesan | en_US |
| dc.subject | Komunikasi | en_US |
| dc.title | PERANCANGAN DESAIN IDENTITAS DAN PROMOSI BUTIK ONLINE FASHION THEORY | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20310045 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Jacky Cahyadi | |
| dc.identifier.dosenpembimbing | Andreas bastedo | |
