| dc.contributor.author | Negara, Ari Setya | |
| dc.date.accessioned | 2024-08-06T04:14:32Z | |
| dc.date.available | 2024-08-06T04:14:32Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7556 | |
| dc.description | This proposal is made to develop Arjuna Foto’s busnisses that are photo studio and photo printing. Because this kind of business model already has a lot of competitors in Balikpapan, Arjuna Foto need to develop in order to increase its sales that have decreased in past time. Things that will be developed are, Arjuna Foto’s brand with its applications. This development will use branding theory. | en_US |
| dc.description.abstract | Proposal ini dilakukan dalam rangka pengembangan bisnis Arjuna Foto yakni, studio dan percetakan foto di Balikpapan. Perancangan rebranding ini dirancang karena ketatnya persaingan bisnis serupa di kota Balikpapan, maka diperlukan perubahan dalam Arjuna Foto agar dapat meningkatkan volume penjualan yang telah mengalami penurunan. Hal-hal yang akan dikembangkan antara lain, desain logo Arjuna Foto serta aplikasinya. Pengembangan ini akan menggunakan teori branding. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | studi foto | en_US |
| dc.subject | percetakan foto | en_US |
| dc.subject | volume penjualan | en_US |
| dc.subject | Branding | en_US |
| dc.title | PERANCANGAN REBRANDING ARJUNA FOTO DI BALIKPAPAN | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20310021 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Alvin Raditiya | |
| dc.identifier.dosenpembimbing | Rendy Iswanto | |
