Factors Influencing Revisit Cycling Tour in Bali, Indonesia: The Role of Tourist Engagement, Destination Attribute, Memorable Tourist Experience and Environmental Concern

Abstract

Bali, one of Indonesia's famous tourist destinations, has gained a reputation as an attractive cycling destination. The island is famous for its breathtaking natural scenery, vibrant culture, and welcoming inhabitants, has encouraged the rapid development of cycling tourism. The cycling tourism trend has experienced a significant increase in recent years. The research aims to analyze what influences can influence revisit cycling. This research is a quantitative study with a sample of 200 tourists who have done cycling tourism in Bali. The data obtained was then processed using SEM-PLS. The research results explain a significant influence between destination attributes on memorable tourist experience, memorable tourist experience on revisit cycling, memorable tourist experience mediates destination attributes and revisit cycling, memorable tourist experience mediates tourist engagement and revisit cycling. Apart from that, this research also found variables that did not have a significant relationship, namely tourist engagement had no influence on memorable tourist experience, and environmental concern could not moderate the relationship between memorable tourist experience and revisit cycling. Practical implication of this research is that the government and other tourism actors need to provide good and varied bicycle lanes in Bali, for example on mountain bike paths, beach bike paths or city bike paths, to provide variety and challenges that make the cycling experience more enjoyable, interesting and memorable. When tourists feel that a previous cycling trip has provided a memorable experience, tourists tend to want to repeat the experience.