Gender and Culture Inclusivity in the Story of Hope Fashion Collection.

Abstract

Discrimination against minority groups often still occurs and becomes a global problem. The problem of discrimination, such as minority gender and cultural minorities, is a social issue that needs to be exposed to get awareness. Inclusivity is one of the methods used to increase awareness of issues of gender and cultural discrimination. Inclusivity is one of the discourses to answer the challenges of sustainable development goals related to the topic of gender equality and reducing inequality. Fashion is a branch of design that often presents the context of inclusivity through works. The discourse of glocalization in the fashion industry also provides an opportunity to raise local content related to minority culture and gender as inspiration and communication through fashion works. The Story of Hope collection is an example of a fashion creation with the theme of gender and minority culture. The problem discussed in this paper is how gender and cultural inclusivity are communicated through fashion stories of hope. The study applied qualitative methods with primary data collection techniques through observation and interviews. The secondary data was obtained through literature studies. The theory used in analyzing the data uses a Barthes semiotic approach and postmodern aesthetic of bricolage. The Story of Hope collection is a fashion creation that adapts gender-fluid trends and applies traditional fabrics to represent culture in contemporary clothing. Story of Hope collection can be used as a communication tool in conveying inclusive discourse through its constituent visual elements.