| dc.contributor.advisor | | |
| dc.contributor.author | Wirawan, Marietta Valencia | |
| dc.date.accessioned | 2025-03-24T08:28:50Z | |
| dc.date.available | 2025-03-24T08:28:50Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8042 | |
| dc.description | ABSTRACT Marietta Valencia Wirawan: “PER ANCANGAN BRANDING BAGI CAFE STRAWBERRY ADVENTURE ” Strawberry Adventure is a cafe that uses st rawberry as a basic concept for the food and drink that are served at the cafe. The targets are young adults, especially those who are living in Surabaya. The design is made in order to provide identity for Strawberry Adventure Cafe, so that it can be diff erentiated against the other cafes that have already been existed in Surabaya. Also, the design of Strawberry Adventure is intended to attract attention in order to be recognized by people in public, especially in Surabaya. | en_US |
| dc.description.abstract | Strawberry Adventure adalah kafe yang menggunakan stroberi sebagai konsep dasar bagi makanan dan minuman yang disajikan. Target yang dituju adalah remaja dewasa, terutama yang bertempat tinggal di Surabaya. Perancangan ini dilak ukan dalam rangka memberikan identitas bagi Cafe Strawberry Adventure agar dapat berbeda dibandingkan dengan kafe - kafe yang telah ada di Surabaya. Selain itu, perancangan ini juga ditujukan agar Strawberry Adventure dapat menarik perhatian, agar dapat le bih dikenal oleh masyarakat, terutama di Surabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Cafe | en_US |
| dc.subject | Strawberry Adventure | en_US |
| dc.subject | Stroberi | en_US |
| dc.title | PERANCANGAN BRANDING BAGI CAFE STRAWBERRY ADVENTURE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20307047 | |
| dc.identifier.dosenpembimbing | Ferryanto | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
