Implementasi Marketing Mix Kerajinan Kulit Remile

Abstract

The development of leather handicrafts in Indonesia is one of the supporting factors that create new ventures or new businesses in East Java that are engaged in the craft industry. Remile is a new venture business that is engaged in the craft sector, namely leather crafts based in Surabaya. As a new direct new venture business in 2017, Remile's company immediately implemented a marketing plan which ultimately boosted sales significantly. This research was conducted with the aim of knowing Remile's marketing plan in the form of a marketing mix, which was created and used to significantly encourage sales of Remile's products with a qualitative descriptive method using data collection techniques in the form of interviews and observations in depth and structured. Based on the results of the interview, Remile has stages in making the marketing mix starting with the making of a marketing plan to the marketing mix which aims to maximize and provide Remile's effectiveness in carrying out marketing.