| dc.contributor.author | Christine, Scolastica Rebecca Olivia | |
| dc.date.accessioned | 2025-07-09T08:00:52Z | |
| dc.date.available | 2025-07-09T08:00:52Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8284 | |
| dc.description | This design was made in purposed to build the identity and increase pu blic knowledge of the brand BUBUR BAR. Design of brand identity and promotional media are designed in accordance with the character by BUBUR BAR. Previously conducted research with qualitative methods such as observation and interviews, as well as the study of literature from books or online resources. In this era of growing identity is very important and necessary as a differentiator and allows consumers to remember a brand. Media campaigns also have a very important role in communicating the brand BUBUR BAR to consumers. Media campaigns were used in the form of online and offline. | en_US |
| dc.description.abstract | Perancangan ini bertujuan untuk membangun identitas dan meningkatkan pengetahuan masyarakat terhadap merek BUBUR BAR. Perancangan identitas merek dan media promosi dirancang sesuai dengan karakter yang dimiliki oleh BUBUR BAR . Yang sebelumnya sudah dilakukan penelitian dengan metode kualitatif berupa observasi dan wawancara, serta studi literatur baik dari buku maupun sumber online . Di jaman yang semakin berkembang, identitas sangat penting dan dibutuhkan sebagai pembeda dan m emudahkan konsumen untuk mengingat sebuah merek. Media promosi pun memiliki peranan yang sangat penting dalam mengkomunikasikan merek BUBUR BAR kepada konsumen. Media promosi yang digunakan berupa online dan offline | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Identitas Merek | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | Bubur | en_US |
| dc.subject | Brand Identity | en_US |
| dc.subject | Promotional Media | en_US |
| dc.subject | Congee | en_US |
| dc.title | PERANCANGAN BRAND IDENTITY DAN MEDIA PROMOSI UNTUK BUBUR BAR | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20312051 | |
| dc.identifier.dosenpembimbing | Stevanus Christian Anggrianto | |
| dc.identifier.dosenpembimbing | Amelia Sidik | |
