| dc.contributor.author | Goenardi, Silvy | |
| dc.date.accessioned | 2025-07-17T08:42:07Z | |
| dc.date.available | 2025-07-17T08:42:07Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8326 | |
| dc.description | This entitled “The Visual Communication Desig n in Promoting Wishing Tree at Wedding Fair in Surabaya” final project discusses visual design, promoting strategy and Wishing Tree supporting exhibition at wedding fair in Surabaya. Wishing Tree is a party merchandiser and invitation service company. This design idea is done because Wishing Tree is a new company which needs brand awareness in order to get known by the people so that it will increase sales. The making of this final project is supported with field data, fair and event theory, promotion theory, logo theory, design styling theory, colour theory to create a Wishing Tree visual communication design strategical promotion at wedding fair in Surabaya | en_US |
| dc.description.abstract | Tugas akhir berjudul “Perancangan Komunikasi Visual untuk Promosi Wishing Tree dalam wedding fair di Surabaya” membahas perancangan visual, strategi promosi dan pendukung pameran perusahaan Wishing Tree dalam mengikuti wedding fair di Surabaya . Wishing Tree bergerak di bidang usaha jasa perlengkapan dekor pesta dan undangan. Ide perancangan ini dilakukan karena Wishing Tree adalah perusahaan baru yang membutuhkan brand awareness untuk dikenal oleh masyarakat sehingga dapat meningkatkan penj ualan. Pembuatan karya tulis ini didukung dengan menggunakan data lapangan , teori pameran dan event, teori promosi, teori logo, teori gaya desain, teori warna yang bertujuan untuk menghasilkan desain komunikasi visual strategi promosi Wishing Tree dalam mengikuti wedding fair di Surabaya | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Wishing Tree | en_US |
| dc.subject | Pameran | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Fair | en_US |
| dc.subject | Promotion | en_US |
| dc.title | PERANCANGAN KOMUNIKASI VISUAL UNTUK PROMOSI WISHING TREE DALAM WEDDING FAIR DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309051 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Hutomo Setia Budi | |
