| dc.contributor.author | Salim, Stephanie Emanuella | |
| dc.date.accessioned | 2025-07-17T09:00:44Z | |
| dc.date.available | 2025-07-17T09:00:44Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8327 | |
| dc.description | This design is done in order to make a promotion media for snack company “Cookies and crumb” in Surabaya. The idea of the design is done because "Cookies and crumb" is a new company that requires a store to increase its brand awareness so the brand of “Cookies and crumb” can be known by the people. The design of the store and its activation use a field data (primary) and reference data (secondary) which intend to create a store that is effective as an attempt to introduce Cookies and crumb. | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka pembuatan promosi untuk perusahaan makanan ringan Cookies and crumb di Suraba ya. Ide perancangan ini dilakukan karena “Cookies and crumb” adalah perusahaan baru sehingga membutuhkan store agar meningkatkan brand awarness Cookies and crumb sehingga dapat dikenal luas oleh masyarakat. Perancangan store dan aktivasinya ini menggunakan oleh data lapangan (primer) dan data pustaka (sekunder) , yang bertujuan untuk membuat store yang efektif sebagai usaha untuk mengenalkan Cookies and crumb. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Store | en_US |
| dc.subject | Brand Awarness | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Cookies and Crumb | en_US |
| dc.title | PERANCANGAN STORE VISUAL IDENTITY DAN MEDIA AKTIVASINYA UNTUK COOKIES AND CRUMB | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309009 | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
| dc.identifier.dosenpembimbing | Shienny Megawati | |
