| dc.contributor.author | Ansharullah, Hubaib | |
| dc.date.accessioned | 2025-12-27T06:49:28Z | |
| dc.date.available | 2025-12-27T06:49:28Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8794 | |
| dc.description | This research was conducted in order to design brand activation on Esagraha housing and its promotional media to build brand awareness and educate the market. Brand activation is carried out by holding an open house event that aims to provide experience to potential customers. The open house will be communicated through social media, billboards, advertisements for moving cars, and exhibitions in public places in the Jombang area, such as supermarkets. The design style of this design uses the new simplicity design style. Because it adapts from the architectural design of the Esagraha building, which is Scandinavian. Both have the properties of simplicity and functionality. | en_US |
| dc.description.abstract | Penelitian ini dilakukuan guna untuk merancang aktivasi merek pada perumahan Esagraha beserta media promosinya untuk membangun kesadarann merek dan mengedukasi pasar. Aktivasi merek yang dilakukan adalah dengan mengadakan acara open house yang bertujuan untuk memberikan pengalaman kepada para calon konsumen. Open house akan dikomunikasikan melalui media sosial, billboard, iklan mobil berjalan, dan pameran di tempat umum di wilayah Jombang, seperti supermarket. Gaya desain perancangan ini menggunakan gaya desain new simplicity. Karena menyesuaikan dari desain arsitektur bangunan Esagraha yaitu scandinavian. Keduanya memiliki sifat kesederhanaan dan fungsionalitas. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.title | Perancangan Aktivasi Merek Pada Perumahan Esagraha Beserta Media Promosinya | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20317047 | |
| dc.identifier.dosenpembimbing | Michael Nathaniel Kurniawan | |
| dc.identifier.dosenpembimbing | Quina Reivaldi Limantara | |
