| dc.contributor.author | Setiabudi, Miranda | |
| dc.date.accessioned | 2025-12-28T13:01:59Z | |
| dc.date.available | 2025-12-28T13:01:59Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8828 | |
| dc.description | This research aims to discuss the brand campaign design for "Keikou On Me" which is designed to increase brand awareness for the KeiKou brand. The methods used in this research are quantitative methods using a survey with 50 respondents and qualitative methods by interviewing 3 expert users and 3 extreme users. The "Keikou On Me" campaign takes place online through social media platforms, with Instagram as its main social media platform. Each campaign content is designed to explain the product's value and introduce it to potential audiences and consumers. The content from "Keikou On Me" shows the benefits behind the rework process, the story behind the illustration, and the product's appearance when worn. Meanwhile, social media will play a significant role in the campaign, with a series of content showcasing KeiKou's products and benefits of using them. The main focus of this campaign is to increase brand awareness and reach a new audience for the KeiKou brand as a new brand. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mendiskusikan perancangan kampanye brand "Keikou On Me" yang dirancang untuk meningkatkan kesadaran merek (brand awareness) brand KeiKou. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif menggunakan survey dengan 50 responden dan metode kualitatif dengan mewawancara 3 expert user dan 3 extreme user. Kampanye "Keikou On Me" berlangsung secara online melalui platform media sosial menggunakan Instagram sebagai media sosial utamanya. Setiap konten kampanye didesain untuk menjelaskan value produk dan mengenalkan produk kepada calon audience dan konsumen. Konten-konten dari "Keikou On Me" menunjukkan manfaatnya dibalik proses rework, cerita dibalik illustrasi, dan gambaran produk saat dikenakan. Sementara itu, media sosial akan memainkan peran penting dalam kampanye, dengan serangkaian konten yang menampilkan produk dan maanfaat menggunakan produk KeiKou. Dari kampanye ini, fokus utama adalah untuk meningkatkan kesadaran merek dan meraih audience baru untuk brand KeiKou sebagai brand baru. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Brand | en_US |
| dc.subject | Instagram | en_US |
| dc.subject | Kesadaran Merek | en_US |
| dc.subject | Konten | en_US |
| dc.subject | Campaign Online | en_US |
| dc.subject | Online Campaign | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Content | en_US |
| dc.title | Perancangan Brand Campaign Keikou On Me Untuk Meningkatkan Brand Awareness | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 0206041910052 | |
| dc.identifier.dosenpembimbing | Paulina Tjandrawibawa | |
