| dc.contributor.author | Lie, Felix Adrian | |
| dc.date.accessioned | 2025-12-28T13:10:10Z | |
| dc.date.available | 2025-12-28T13:10:10Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8829 | |
| dc.description | The researcher in this study designed a brand campaign for the L. Evonne brand to build brand recall. The Brand Campaign carried out is focused on online and offline promotional media for the L. Evonne brand, namely website banners, Fiverr thumbnails, Instagram and Facebook thumbnails, feeds, stories, reels, brochures, posters, behind the scenes videos, and notebooks. Fiver website, Instagram, and Facebook. These media were chosen based on the results of literature research, extreme user interviews- young novelists and expert user interviews who are experienced in the field of branding and commissions. The design style adapted is conceptual art that is suitable for novice novelists who write novels that have a fantasy genre. | en_US |
| dc.description.abstract | Peneliti dalam penelitian ini merancang brand campaign pada brand L. Evonne untuk membangun brand recall. Brand Campaign yang dilakukan difokuskan pada media promosi online dan offline brand L. Evonne yaitu banner website, thumbnail Fiverr, thumbnail Instagram dan Facebook, feed, story, reels, brosur, poster, video behind the scene, dan buku catatan. website Fiver, Instagram, dan Facebook. Media-media ini dipilih berdasarkan dari hasil riset literatur, wawancara extreme user- novelis muda dan wawancara expert user yang sudah berpengalaman pada bidang branding dan commission. Adapun gaya desain yang diapatasi adalah seni konseptual yang sesuai untuk penulis novel pemula yang menulis buku novel yang memiliki genre fantasi. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | fantasy novel | en_US |
| dc.subject | media promotion | en_US |
| dc.subject | novel fantasi | en_US |
| dc.subject | conceptual art | en_US |
| dc.subject | media promosi | en_US |
| dc.subject | brand awareness | en_US |
| dc.subject | brand campaign | en_US |
| dc.title | Perancangan Brand Campaign L. Evonne Sebagai Usaha untuk Meningkatkan Brand Awareness | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 0206041910022 | |
| dc.identifier.dosenpembimbing | Quina Reivaldi Limantara | |
