| dc.contributor.author | Sesar, Patrick Almayda | |
| dc.date.accessioned | 2025-12-28T14:10:28Z | |
| dc.date.available | 2025-12-28T14:10:28Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8834 | |
| dc.description | The design of a brand campaign for Vizione Studio's educational video on branding and digital marketing aims to increase awareness among aspiring business owners. The research methods utilized include literature review, surveys, and interviews with extreme and expert users. The campaign involves a six-month branding strategy utilizing various platforms such as YouTube, YouTube Shorts, TikTok, Reels, TikTok Shop, Website, and Instagram Ads. The target audience comprises young entrepreneurs aged 18 to 28, with a visually youthful presentation using Memphis-style aesthetics and trendy 3D assets. The results of the design show that Vizione Studio's YouTube channel can effectively deliver educational content on branding and digital marketing. By emphasizing unique selling points and unique brand attributes to stand out in a competitive market, Vizione Studio's educational channel can achieve increased engagement within the six-month campaign period. | en_US |
| dc.description.abstract | Perancangan brand campaign video edukasi branding dan digital marketing Vizione Studio YouTube Channel bagi para pemilik bisnis rintisan bertujuan untuk meningkatkan kesadaran mengenai branding dan digital marketing di kalangan pebisnis rintisan. Metode penelitian yang digunakan meliputi kajian pustaka, survei, dan wawancara kepada extreme dan expert user. Dalam perancangan ini, dilakukan kampanye branding selama 6 bulan dengan menggunakan berbagai media seperti YouTube, YouTube Shorts, TikTok, Reels, TikTok Shop, Website, dan Instagram Ads. Kampanye ini ditujukan untuk target pekerja usaha rintisan berusia 18 hingga 28 tahun. Hasil perancangan menunjukkan bahwa kanal YouTube Vizione Studio mampu menjadi media yang efektif dalam menyampaikan konten edukasi mengenai branding dan digital marketing. Dengan menekankan unique selling point dan atribut brand yang unik untuk menonjol di pasar yang kompetitif, kanal edukasi Vizione Studio dapat meraih peningkatan engagement dalam 6 bulan kampanye. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | unique selling point | en_US |
| dc.subject | brand attribute | en_US |
| dc.subject | communication media | en_US |
| dc.subject | branding | en_US |
| dc.subject | educational video content | en_US |
| dc.title | Perancangan Brand Campaign Video Edukasi Branding dan Digital Marketing Vizione Studio Youtube Channel bagi Para Pemilik Bisnis Rintisan | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 0206041910048 | |
