| dc.contributor.author | Candra, Magga Putra | |
| dc.date.accessioned | 2025-12-28T15:04:10Z | |
| dc.date.available | 2025-12-28T15:04:10Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8837 | |
| dc.description | This research was conducted in order to design brand activation on the Toysterific brand along with its promotional media to build brand awareness and educate the market. Brand Activation is carried out by holding a "Paint Out" workshop which aims to provide Art Therapy experiences as well as new experiences for self-expression to potential customers. The workshop will be communicated through social media & events in the Surabaya area. This design design style uses the doodle art design style. Because it adapts the design style of the Sceleboi urban toy that frees consumers to be creative without making mistakes & tell their complaints and messages they want to convey. | en_US |
| dc.description.abstract | Penelitian ini dilakukan guna untuk merancang brand activation pada brand Toysterific berserta media promosinya untuk membangun brand awareness dan mengedukasi pasar. Brand Activation yang dilakukan adalah dengan mengadakan acara workshop "Paint Out" yang bertujuan untuk memberikan pengalaman Art Therapy serta pengalaman baru untuk berekspresi diri kepada para calon konsumen. Workshop akan dikomunikasikan melalui media sosial & event di wilayah Surabaya. Gaya desain perancangan ini menggunakan gaya desain doodle art. Karena menyesuaikan gaya desain mainan urban toy Skeleboi yang membebaskan konsumen untuk berkreasi tanpa salah & menceritakan keluhan dan pesan yang ingin mereka sampaikan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | brand activation | en_US |
| dc.subject | event | en_US |
| dc.subject | IKEA effect | en_US |
| dc.subject | urban toy | en_US |
| dc.subject | art therapy | en_US |
| dc.title | Perancangan Brand Communication dan Media Promosinya untuk Brand Toysterific | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20316903 | |
| dc.identifier.dosenpembimbing | Michael Nathaniel Kurniawan | |
| dc.identifier.dosenpembimbing | Reivaldi Limantara | |
