| dc.contributor.author | Rahman, Farrah Jihan Amalia | |
| dc.date.accessioned | 2025-12-29T06:03:15Z | |
| dc.date.available | 2025-12-29T06:03:15Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8840 | |
| dc.description | Farra Suki and Grill is a restaurant that sells Japanese specialties such as suki, grill, sushi, and ramen. This study aims to solve the problem of brand communication and media promotion in order to increase awareness of farra suki and grill. visual communication in the form of designing brand communication along with appropriate and effective promotional media to increase brand awareness of farra suki and grill. The research method used is tracing secondary data from 10 books and 5 journals related to design topics, as well as conducting design trials by interviewing 3 expert users who are experts in the field of design and 3 extreme users who apply branding for their business. In addition, distributing surveys of 100 respondents to customers and potential customers as the target audience. From this research, it is known that a series of brand communication media promotions that have been designed for farra suki and grill are quite good and easy to understand by the target audience, but there are some things that need to be revised from the results of the design trials so that they can be clearer and more effective. | en_US |
| dc.description.abstract | Farra suki and grill merupakan retoran yang menjualkan masakan khas jepang seperti suki, grill, sushi, dan ramen. Penelitian ini bertujuan untuk menyelesaikan permasalahan brand communication dan media promosi agar dapat meningkatkan awareness farra suki and grill. komunikasi visual berupa merancang brand communication beserta media promosi yang tepat dan efektif untuk meningkatkan brand awareness farra suki and grill. Metode penelitian yang digunakan adalah menelusuri data sekunder dari 10 buku dan 5 jurnal yang berkaitan dengan topik perancangan, serta melakukan uji coba desain dengan mewawancarai 3 expert user yang merupakan ahli di bidang desain dan 3 extreme user yang menerapkan branding untuk bisnis mereka. Selain itu, menyebarkan survei sebanyak 100 reponden kepada customer dan calon customer sebagai khalayak sasaran. Dari penelitian tersebut, diketahui bahwa rangkaian brand communication media promosi yang telah dirancang untuk farra suki and grill sudah cukup bagus dan mudah dipahami oleh khalayak sasaran, namun ada beberapa yang perlu di revisi dari hasil uji coba desain agar dapat lebih jelas dan efektif. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | brand communication | en_US |
| dc.subject | food | en_US |
| dc.subject | instagram able | en_US |
| dc.subject | sehat | en_US |
| dc.subject | cepat | en_US |
| dc.subject | higienis | en_US |
| dc.subject | sterill | en_US |
| dc.title | Perancangan Brand Komunikasi dan Media Promosi untuk Farra Suki and Grill | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20316059 | |
| dc.identifier.dosenpembimbing | Rendy Iswanto | |
