| dc.contributor.author | Yulia, Jessica | |
| dc.date.accessioned | 2026-02-25T07:35:15Z | |
| dc.date.available | 2026-02-25T07:35:15Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9201 | |
| dc.description | This proposal entitled “The Visual Corporate Identity and Promotional Media inIntroducing Wishing Tree Party Merchandiser & Invitation to Increase BrandAwareness” discusses the visual of corporate identity scheme and an effectivepromotional media in introducingWishing Tree Party Merchandiser & Invitation.This company deals with party merchandiser services as well as invitations. Brandawareness is necessary as the company is newly established. For the purposes of thisessay, the discussion on the theory of corporate identity, including the theories of logomaking, typography, color, promotional, and design style shall be thoroughlyexamined | en_US |
| dc.description.abstract | Proposal “PerancanganVisual Corporate Identitydan Media Promosi padaPerusahaanWishing Tree Party Merchandiser & Invitationuntuk MeningkatkanBrand Awareness” membahas mengenai perancanganvisual corporate identitydanmedia promosi yang efektif dalam memperkenalkan perusahaanWishing TreePartyMerchandiser & Invitation. Perusahaan inibergerak di bidang perlengkapan dekorpesta dan undangan.Brand awarenessdibutuhkan karena perusahaan ini masihtergolong baru. Oleh karena itu, dalam penulisan ini akan digunakan teoricorporateidentity, termasuk di dalamnya teori logo, teori tipografi, dan teori warna, teoripromosi, teori gaya desain | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Corporate Identity | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | Wishing Tree | en_US |
| dc.subject | Dekor Pesta | en_US |
| dc.subject | Undangan | en_US |
| dc.title | PERANCANGAN VISUAL CORPORATE IDENTITY DAN MEDIA PROMOSI PADA PERUSAHAAN WISHING TREE PARTY MERCHANDISER & INVITATION UNTUK MENINGKATKAN BRAND AWARENESS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309060 | |
| dc.identifier.dosenpembimbing | Isidorus Tyas Sumbo Tinarbuko | |
| dc.identifier.dosenpembimbing | Mikael Ifianto | |
