| dc.contributor.author | Sari, Kezia Poernama | |
| dc.date.accessioned | 2026-02-27T02:36:47Z | |
| dc.date.available | 2026-02-27T02:36:47Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9215 | |
| dc.description | This design is done in the framework of realizationof the "LaunchingEvent Komuja Cafe" is the opening event of the café which has a library which islocated in SurabayaTo attract more visitors and potential customers Komuja cafe launchevent will be held. Launching event is oneway that people, especially the targetmarket, the Japanese community, students, and young people know about theexistence of which was new Komuja cafe in SurabayaBy holding launching event is expectedto attract the attention of thepublic, especially the target market. Elements of advertising in media - a mediacampaign that exists in this event also plays an important role in determining the valuation of the business community, which ultimately shape public attitudestowards the event.Thus it is necessary media campaign designed any appropriate and inaccordance with the objectives and targetmarket, as well as the overall design ofthe show event. | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka direalisasikannya “EventLaunching Komuja Kafe” yaitu Event pembukaan daricaféyang memilikilibraryyang berlokasi di SurabayaUntuk menarik banyak pengunjung dan calon pelanggan Komuja Kafemaka akan diadakanevent launching.Event launchingmerupakan salah satu caraagar masyarakat terutamatarget market, yaitu komunitas Jepang, pelajar, dananak muda mengetahui tentang keberadaan Komuja Kafeyang masih baru diSurabayaDengan diadakannyaevent launchingdiharapkan akan menarik perhatianmasyarakat terutamatarget market. Elemen-elemen iklan dalam bentuk media –media promosi yang ada dalam acaraini turut berperan penting dalammenentukan penilaian masyarakat terhadapusaha ini, yang akhirnya membentuksikap masyarakat terhadapevent.Maka dari itu perlu dirancang media promosi apa saja yang tepat dansesuai dengan tujuan dantarget market, begitu juga dengan perancangankeseluruhan acaraevent. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Desain Komunikasi Visual | en_US |
| dc.subject | Event Launching | en_US |
| dc.subject | Komunitas Jepang | en_US |
| dc.subject | Design Communication Visual | en_US |
| dc.subject | Community Japan | en_US |
| dc.title | PERANCANGAN DE SAIN KOMUNIKASI VISUAL EVENT LAUNCHING “LITTLE TOKYO” SEBAGAI MEDIA PROMOSI KOMUJA KAFE DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309052 | |
| dc.identifier.dosenpembimbing | Christian Anggrianto | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
