| dc.contributor.author | Halim, Michelle | |
| dc.date.accessioned | 2026-02-27T04:44:22Z | |
| dc.date.available | 2026-02-27T04:44:22Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9221 | |
| dc.description | This planning is conducted in order to introduce VASS Jewels Co. that involves in hand made bracelet making, which most of the products are made from semi-precious gemstore. VASS Jewels Co. communicates various product personality, therefore, is compatible with individual costumers. Furthermore, VASS Jewels Co. assists youth target market to build self-existance. Thus communication media and point of purchase that can introduce brand experience is need in order to buildd customer's trust, attraction, and loyalty. | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka memperkenalkan perusahaanVASS Jewels Co. yang bergerak dalam bidang pembuatan gelang berbahan utamasemi-precious gemstoneyang memberikan berbagai product personality sehinggacocok untuk setiap individu konsumen dan membantu target market kalanganmuda untuk membentuk eksistensi diri.Dengan demikian dibutuhkan media komunikasi danPoint of Purchaseyang dapat mengenalkan dan memberikanbrand experiencesehingga dapatmembangun ketertarikan, kepercayaan dan kesetiaan kepada konsumen. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Perhiasan Batu Mulia | en_US |
| dc.subject | Kepribadian | en_US |
| dc.subject | Wanita Muda | en_US |
| dc.subject | Gemstone Jewelry | en_US |
| dc.subject | Personality | en_US |
| dc.subject | Young Woman | en_US |
| dc.title | PERANCANGAN BRAND EXPERIENCE BRAND VASS JEWELS CO. MELALUI OUTLET VASS JEWELS CO. DI CIPUTRA WORLD MALL SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309018 | |
| dc.identifier.dosenpembimbing | Michael Nathaniel | |
| dc.identifier.dosenpembimbing | Isidorus Tyas Sumbo Tinarbuko | |
