| dc.contributor.author | Triawan, Ramly | |
| dc.date.accessioned | 2026-02-27T05:18:39Z | |
| dc.date.available | 2026-02-27T05:18:39Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9223 | |
| dc.description | Final project “Short Term Campaign Design About Brand As Promotional Media toINIAKU in Surabaya” discusses about concept design and campaign medias aspromotional tools to INIAKU to fix brand perception. Beginning from a problemabout brand lacking appreciation especially in Surabaya, INIAKU as a strategicbranding company build a campaign about brand as a solution and marketing strategyto solve the company’s problem by educating the people about brand strength andbrand impact while promote the company itself. To provide a significant impact.Themethod of data collection, the brand theory, theory of campaign, psychologicaltheory, and marketing theory will be used | en_US |
| dc.description.abstract | Tugas akhir dengan judul “Perancangan Kampanye Jangka Pendek Sebagai MediaPromosi Perusahaan INIAKU di Surabaya” membahas perancangan konsep danmedia kampanye sebagai media promosi perusahaan INIAKU dengan tujuanmemperbaiki persepsi tentangbrand. Bermula dari masalah mengenai kurangnyaapresiasi terhadapbrandkhususnya di Surabaya, perusahaan INIAKUstrategicbrandingmembangun kampanye tentangbrandsebagai solusi dan strategi promosiuntuk menyelesaikan problem INIAKU dengan mengedukasi masyarakat akanpentingnyabrandsekaligus mempromosikan perusahaan. Untuk memberikan dampakyang cukup berarti, akan menggunakan metode pengumpulan data, teoribrand,teorikampaye,teori psikologi dan teori marketing | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Kampanye | en_US |
| dc.subject | Brand | en_US |
| dc.subject | Strategic Branding | en_US |
| dc.subject | Media | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Campaign | en_US |
| dc.subject | Promotion | en_US |
| dc.title | PERANCANGAN KAMPANYE JANGKA PENDEK TENTANG BRAND SEBAGAI MEDIA PROMOSI PERUSAHAAN INIAKU DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309006 | |
| dc.identifier.dosenpembimbing | Andreas Bastedo | |
| dc.identifier.dosenpembimbing | Freddy H. Istanto | |
