| dc.contributor.author | Hutama, Reza | |
| dc.date.accessioned | 2026-02-27T06:41:08Z | |
| dc.date.available | 2026-02-27T06:41:08Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9226 | |
| dc.description | "IdentityDesign and PromotionModo" is intended to provide visual identity andcommunicate it effectively in accordance with the company's identity and needsthat will be expected to bring a new brand concept and activate it that couldultimately form the brand awareness inModotarget audience. The theory thatwill be used are brand identity, promotional mix, and visual communicationdesign to maximize this design. | en_US |
| dc.description.abstract | “Perancangan desainidentitas dan promosi Modo” ini ditujukan untukmemberikan identitas visual dan mengkomunikasikannya secara efektif sesuaidengan identitas dan kebutuhan perusahaan dan nantinya diharapkan bisamembawa konsepbrandbaru dan mengaktifasinya yang pada akhirnya dapatmembentukbrand awarenesspada targetaudienceModo. Untuk itu akandigunakan teoribrand identity, bauran promosi, dan komunikasi visual untukmemaksimalkan perancangan ini. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Visual Identity | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Modo | en_US |
| dc.title | PERANCANGAN DESAIN IDENTITAS DAN PROMOSI MODO | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309044 | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
| dc.identifier.dosenpembimbing | Marina Wardaja | |
