| dc.contributor.author | Saputra, Silviani | |
| dc.date.accessioned | 2026-03-17T02:38:27Z | |
| dc.date.available | 2026-03-17T02:38:27Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9306 | |
| dc.description | The Proposal of“Designing Website and The Activation Media asPromotion Media of FoodTrip Gamefor Crunchy Studio in Surabaya”discussesthe design of its website as a means of promotion for Food Trip game, a mobilegameof Crunchy’s creation; special game studio platform focusing Android andIOS which produce a safe and educative casual games.The proposal is structured to support the launch of Food Trip in order toquickly known by the public.Asnew games, Food Trip requires some approachesthrough media website and supported by an activation strategy that is consideredto be one of the most effective communication media to support the brandawareness and sales of Food Trip.The theory of website design, promotion, brand experience, accessibility,color, and psychology will be used to produce a product that is safe, effective andtargeted to the targeted market. | en_US |
| dc.description.abstract | Proposal “PerancanganWebsite dan Media Aktivasinya Sebagai MediaPromosi Permainan KetangkasanFoodTripuntuk Crunchy Studio di Surabaya“membahas perancanganwebsitesebagai sarana promosi bagi permainanketangkasanFoodTrip,mobile gamekaryaCrunchy, studiogamekhususplatformAndroid dan iOs yang berfokus untuk menghasilkangamekasual yang aman danedukatif.Proposal ini disusun untuk mendukung peluncuranFoodTripagar cepatdikenal oleh masyarakat. Sebagaigamebaru,FoodTripmemerlukan pendekatanmelalui mediawebsitedan didukung oleh suatu strategi aktivasi yang dapatdijadikan sebagai media komunikasi yang efektif untuk menunjangbrandawarenessdan penjualangameFoodTrip.Untuk membuat karya tulis ini digunakan teori desainwebsite, promosi,brand experience, accessibility, warna, dan psikologi untuk menghasilkan produkyang aman, tepat guna dan sasaran. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Website | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | FoodTrip | en_US |
| dc.subject | Promotion | en_US |
| dc.title | PERANCANGAN WEBSITE DAN MEDIA APLIKASINYA SEBAGAI MEDIA PROMOSI PERMAINAN KETANGKASAN FOODTRIP UNTUK CRUNCHY STUDIO DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309053 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Andreas Bastedo | |
