| dc.contributor.author | Goenardi, Silvy | |
| dc.date.accessioned | 2026-03-17T02:49:18Z | |
| dc.date.available | 2026-03-17T02:49:18Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9307 | |
| dc.description | This entitled “The Visual Communication Design in Promoting Wishing Treeat Wedding Fair in Surabaya” final project discusses visual design, promoting strategyand Wishing Tree supporting exhibition at wedding fair in Surabaya. Wishing Tree isa party merchandiser and invitation service company. Thisdesign idea is donebecause Wishing Tree is a new company which needs brand awareness in order to getknown by the people so that it will increase sales.The making of this final project is supported with field data, fair and eventtheory, promotion theory, logo theory, design styling theory, colour theory to create aWishing Tree visual communication design strategical promotion at wedding fair inSurabaya | en_US |
| dc.description.abstract | Tugas akhir berjudul “Perancangan Komunikasi Visual untuk PromosiWishing Treedalamwedding fairdi Surabaya” membahas perancangan visual,strategi promosi dan pendukung pameran perusahaanWishing Treedalam mengikutiwedding fairdi Surabaya. Wishing Treebergerak di bidang usaha jasa perlengkapandekor pesta dan undangan. Ide perancangan ini dilakukan karenaWishing Treeadalahperusahaan baru yang membutuhkanbrand awarenessuntuk dikenal oleh masyarakatsehingga dapat meningkatkan penjualan.Pembuatan karya tulis ini didukung dengan menggunakan data lapangan , teoripameran danevent,teori promosi, teori logo, teori gaya desain, teori warna yangbertujuan untuk menghasilkan desain komunikasi visual strategi promosiWishingTreedalammengikutiwedding fairdi Surabaya | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Wishing Tree | en_US |
| dc.subject | Pameran | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Fair | en_US |
| dc.subject | Promotion | en_US |
| dc.title | PERANCANGAN KOMUNIKASI VISUAL UNTUK PROMOSI WISHING TREE DALAM WEDDING FAIR DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309051 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Hutomo Setia Budi | |
