The Marketing Strategy for the Growth of Beu Photography and Videography Using 7P

Abstract

BeU Photography and Videography is a photography and videography business that provides services for pre-wedding, wedding, company profile, music video, and live event. The company is established by Rheza Fernando in 2012. The company is currently facing profit decline which is caused by a low market price in Surabaya and the business needs to renew the marketing strategy to increase the sale. From the two reasons stated before, the researcher is now focused to decide the marketing strategy using 7P for the business. The purpose of this research is to fully understand and acquire information to make a marketing strategy using 7P. The research uses qualitative method and in-depth interview & documentation as its data collection method. Research result as follows, deep understanding about 7P in service industry and decides what the marketing strategy for photography industry in East Java. Research result is 7P in photography industry is important except place component. And the marketing strategy to face price problem in East Java is written in this research.