Factors Affecting Decision to Choose Batik Tour Village

Abstract

One of the programs that is being promoted is a tourism village development program as a destination of tourist destinations. The development of this tourist village is guided by developing an area that has the atmosphere of rural authenticity in social, economy and culture. In Indonesia a lot of areas that have the potential as a tourist village that can be developed. One of them that can be developed is batik tour village, because Indonesia was awarded Masterpieces of the Oral and Intangible Heritage for batik products from UNESCO in 2009. The purpose of this study is to find the factors that influence the decision to choose a tourist village. The research approach used is quantitative approach, using multiple regression analysis, with 100 samples and using SPSS software for data processing. Free variables used are quality destination, location, promotion, and technology, while the dependent variable is the decision to choose a tourist village. The result is that four variables significantly influence the decision of choosing the village of tourism to be visited, so the advice to the local government that will sell the tourist village is to pay attention to the comfort, location, promotion and technology in the tourist area.