Evaluation of Customer Satisfaction Towards Amylinear Product

Abstract

The high figure of obesity in Indonesia underlies the development potential of the healthcare business. EASECOX company has excellent products such as underwear clothing for health with the trademark Amylinear. In addition to help the user to gain the ideal body shape, Amylinear underwear can also improve the health condition of the wearer. The purpose of this study was to analyze customer satisfaction towards Amylinear products. Research with the title EVALUATION OF CUSTOMER SATISFACTION Towards AMYLINEAR PRODUCT, is using a qualitative approach through interviews with four informants, among others are: 1 user of the Amylinear product with duration of use more than one year and re-purchase, 2 users of the Amylinear product with duration of use more than one years and has been re-purchase who also become a re-seller or distributor of Amylinear products, 1 general practitioners . The data obtained will be applied to the theory of Customer Satisfaction, Quality of Products, Quality of Service, and Emotional Factor to analyze customer satisfaction towards Amylinear product. From these results we concluded that the goods are said to be good not only seen from the quality of its products, but also of the quality of service after the purchase, and how well and successful distributors gain emotional factors of their customers.