| dc.description.abstract | Culinary Experts like Tendi Naim and Arie Parikesit predicted that
healthy food is the next food trends that will be popular, especially among the
urban people. Gotcha Escargot Chips is a product of Sinergi Pemenang company
in the form of snacks with high nutritional content such as high protein, low fat,
and no cholesterol. In their way, the company realized that people is still difficult
to accept food products made from escargot for their perception of "disgust" and
dirty. The purpose of this study was to determine consumer perceptions of Gotcha
Escargot Chips product quality and how to improve them. This study used
descriptive qualitative approach where the researcher itself going to the field,
data collection, analysis, and make the conclusions. The data collection is done by
using a semi-structured interview to three loyal consumer of product Gotcha
Escargot Chips, an owner of similar company, as well as the food expertise. The
results of this study indicate that taste is the most important component in a food
product, and the perception of "disgust" occurs when people have not tried
escargot for imagining its current form alive. But when they get used to eat it, the
perception of "disgust" will disappear. | en_US |
