| dc.contributor.author | Natalia, Cintia | |
| dc.date.accessioned | 2021-02-11T06:19:18Z | |
| dc.date.available | 2021-02-11T06:19:18Z | |
| dc.date.issued | 2020-05-27 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/3221 | |
| dc.description | by: CN is a customized children story book brand that aims to help increase
Indonesian children's reading interest. With increasing competition in the children
story book industry, by: CN requires a variety of products that can meet the
needs of the target user while still maintain its added value of a personal and
educational products. This study aims to design a customized children story book
with the theme of moral education and its promotional media. The research
method used is a mix of qualitative and quantitative methods. Primary data
collection is done by competitor observation, expert and extreme user interviews,
and the distribution of online questionnaires to the target market, while secondary
data is obtained through literature studies. The final result of this project is a
series of moral education themed children story books and their promotional
media, which includes Instagram social media accounts, websites, posters, book
trailers, Point of Purchase, pop-up booths, and merchandise. Suggestions for
further research include the development of other themes that are in line with the
actual issues, the more effective use of promotional media, and the variety of
promotional media that is tailored to a particular theme. | en_US |
| dc.description.abstract | by:CN adalah bisnis buku cerita anak kustomisasi yang bertujuan untuk
meningkatkan minat baca anak Indonesia. Dengan semakin ketatnya persaingan
di industri buku cerita anak, by:CN membutuhkan variasi produk yang bisa
memenuhi kebutuhan target pengguna dan tetap mempertahankan nilai tambah
sebagai produk yang personal dan edukatif. Penelitian ini bertujuan untuk
merancang buku cerita anak kustomisasi bertema pendidikan moral beserta
media promosinya. Metode penelitian yang digunakan adalah metode campuran
kualitatif dan kuantitatif. Pengumpulan data primer dilakukan dengan observasi
kompetitor, wawancara expert dan extreme user, dan penyebaran kuesioner
daring kepada target pasar, sedangkan data sekunder didapatkan melalui studi
literatur. Hasil akhir perancangan ini adalah seri buku cerita anak kustomisasi
bertema pendidikan moral beserta media promosinya yang meliputi akun media
sosial Instagram, website, poster, book trailer, Point of Purchase, pop-up booth,
dan merchandise. Saran untuk penelitian lanjutan meliputi pengembangan tema
lain yang sesuai dengan isu aktual, pemanfaatan media promosi secara lebih
efektif, dan pemberian variasi media promosi yang disesuaikan dengan tema
tertentu. | en_US |
| dc.language | Bahasa Indonesia | |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Children's Story Books | en_US |
| dc.subject | Moral Education | en_US |
| dc.subject | Illustration Design Style | en_US |
| dc.subject | Literacy | en_US |
| dc.subject | Promotion | en_US |
| dc.title | Perancangan Seri Buku Cerita Anak Kustomisasi "BY:CN" Bertema Pendidikan Moral dan Media Promosinya | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0725098101 | |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20316056 | |
| dc.identifier.dosenpembimbing | SHIENNY MEGAWATI SUTANTO | |
