Analisis Perbandingan Persepsi Konsumen Autowash, M21, dan CS One Terhadap Kualitas Layanan, Harga, dan Promosi di Palembang

Abstract

This study aims to determine differences in consumer perceptions of service quality, pricing and promotions being offered in Autowash, M21, and Cs One at Palembang. Samples taken in this study were service users of Autowash, M21, and Cs One, with total of 97 respondents. The sampling technique used was probability sampling,which uses stratified random sample with proportional type. Analysis used in this study is MANOVA. The results of this study indicate that there are significant differences in perceptions between consumers of Autowash and M21 on service quality. There are no significant differences in perceptions between consumers and Cs Autowash One on service quality. There are significant differences in perceptions between consumers and Cs M21 One on service quality. There are significant differences in perceptions between consumers Autowash and M21 on prices. There were no significant differences in perceptions between consumers and Cs Autowash One on prices. There are significant differences in perceptions between consumers and Cs M21 One on prices. There are significant differences in perceptions between consumers Autowash and M21 to the promotion. There are significant differences in perceptions between consumers and Cs Autowash One of on campaign. There are significant differences in perceptions between consumers of Cs One and M21 on the prices.