| dc.contributor.author | Herfiramadhan, Raden Naufal | |
| dc.date.accessioned | 2021-12-15T06:24:48Z | |
| dc.date.available | 2021-12-15T06:24:48Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/3932 | |
| dc.description | In the current pandemic the need for digital assets is increasing, people come with more
concepts but they are struggling to visualize their concepts, Ghatana was created to help those
who have difficulty visualizing the concept of those who have such problems.but, therefore the
brand awareness that Ghatana has not been strong, besides Ghatana also does not have a
good communication strategy to communicate its brand to the target market. From the results of
research to the target audience of business owners in Surabaya a number of 11 companies,
obtained data as many as 72.7% of businesses do not know about Ghatana Visual Studio. From
this data, it can be concluded that awareness of the brand of Visual Studio Ghatana is still very
low therefore from the results of this data can be concluded if Visual Studio Ghatana needs a
strategy to increase the brand awareness of Visual Ghatana Studio in the eyes of its target
audience | en_US |
| dc.description.abstract | Di masa pandemi sekarang kebutuhan atas aset digital meningkat, semakin banyak
konsep akan tetapi mereka kesulitan untuk memvisualisasi konsep mereka, Ghatana hadir untuk
membantu mereka yang kesusahan memvisualisasi konsep dari mereka yang memiliki problem
tersebut. tetapi Ghatana sendiri baru dibentuk, maka dari itu brand awareness yang ghatana miliki
belum kuat, selain itu Ghatana juga belum memiliki strategi komunikasi yang baik untuk
mengomunikasikan brandnya ke target market yang dimiliki Ghatana Dari hasil penelitian kepada
target audience yaitu pemilik usaha di Surabaya sejumlah 11 perusahaan, didapatkan data
sebanyak 72.7% pelaku usaha tidak mengetahui mengenai Studio Visual Ghatana. Dari data ini
dapat disimpulkan bahwa awareness terhadap brand dari Studio Visual Ghatana masih sangat
rendah. Dari hasil olah data ini dapat disimpulkan jika Studio Visual Ghatana memerlukan suatu
strategi untuk meningkatkan brand awareness Studio Visual Ghatana dimata target audience nya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Soft Selling | en_US |
| dc.subject | Customer Engagement | en_US |
| dc.subject | Media Sosial | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Brand Communication | en_US |
| dc.title | RANCANGAN BRAND COMMUNICATION UNTUK BRAND STUDIO VISUAL GHATANA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0723028503 | |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20316040 | |
| dc.identifier.dosenpembimbing | Hutomo Setia Budi | |
