| dc.contributor.author | Siswanto, Melissa | |
| dc.date.accessioned | 2022-01-05T06:49:57Z | |
| dc.date.available | 2022-01-05T06:49:57Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/3993 | |
| dc.description | This research was conducted to determine the effect of customer experience and electronic word of mouth towards revisit intention to H-Boutique Hotel Yogyakarta. The method used in this study is quantitative descriptive analysis. The sampling technique used is non-probability sampling with purposive sampling. The sample used was 100 respondents who had stayed at H-Boutique Hotel Yogyakarta at least once in the last three years (May 2018-2021). Data collection techniques in this study were carried out by distributing questionnaries to respondents who meets the criteria. Based on the results of data regression analysis using SPSS, it can be concluded that customer experience and electronic word of mouth have a partially positive significant effect towards revisit intention to H-Boutique Hotel Yogyakarta | en_US |
| dc.description.abstract | Penelitian ini dilaksanakan dalam rangka mencari tahu pengaruh antara customer experience dan electronic word of mouth terhadap revisit intention ke H-Boutique Hotel Yogyakarta. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Sampel penelitian ini berjumlah 100 responden yang sudah pernah menginap di H-Boutique Hotel Yogyakarta setidaknya 1 kali dalam 3 tahun terakhir (Mei 2018-2021). Teknik pengumpulan data dilakukan dengan menyebar kuesioner kepada responden yang memenuhi kriteria. Berdasarkan hasil analisis regresi dari data menggunakan SPSS, dapat disimpulkan bahwa customer experience dan electronic word of mouth memiliki pengaruh positif secara parsial terhadap revisit intention ke H-Boutique Hotel Yogyakarta. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Customer Experience | en_US |
| dc.subject | Electronic Word of Mouth (E-WOM) | en_US |
| dc.subject | Revisit Intention | en_US |
| dc.title | PENGARUH CUSTOMER EXPERIENCE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP REVISIT INTENTION KE H-BOUTIQUE HOTEL YOGYAKARTA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0718079201 | |
| dc.identifier.kodeprodi | 93205 | |
| dc.identifier.nim | 0406011810018 | |
| dc.identifier.dosenpembimbing | CLARISSA LISTYA SUSILO | |
