| dc.contributor.author | Arianti, Sabrina | |
| dc.date.accessioned | 2022-01-07T07:33:10Z | |
| dc.date.available | 2022-01-07T07:33:10Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4046 | |
| dc.description | This research was conducted with the aim of analyzing the effect of Source Credibility,
Source Attractiveness, Product Match-Up, and Transfer Meaning on interest in visiting
Maluku. In this study, Source Credibility, Source Attractiveness, Product Match-Up, and
Transfer Meaning act as independent variables and Intention to Visit acts as the dependent
variable. This study uses quantitative methods by distributing research questionnaires
through social media with a total of 150 respondents following Nikita Willy's Instagram
account (@NikitaWillyOfficial94). The data analysis technique used in this research is
multiple linear regression with testing tools through statistical software SPSS (Statistical
Package for the Social Sciences). Based on the results of data processing using SPSS, it can
be concluded that Source Credibility has a positive and significant effect on Intention to Visit.
Source Attractiveness has no effect on Intention to Visit. Product Match-Up has no effect on
Intention to Visit. Transfer Meaning has no effect on Intention to Visit. Based on the
coefficient test of the ability of the Source Credibility, Source Attractiveness, Product Match-
Up, and Transfer Meaning models, the variable intention to visit is 4.22%. | en_US |
| dc.description.abstract | Penelitian ini dilakukan debgan tujuan untuk menganalisis pengaruh Source Credibility,
Source Attractiveness, Product Match-Up , dan Transfer Meaning terhadap minat kunjungan
ke Maluku. Pada penelitian ini Source Credibility, Source Attractiveness, Product Match-Up
, dan Transfer Meaning berperan sebagai variabel bebas dan Intention to Visit berperan
sebagai variabel terikat. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan
kuisioner penelitian melalui media sosial dangan total 150 responden pengikut akun
Instagram Nikita Willy (@NikitaWillyOfficial94). Teknik analisi data yang digunakan pada
penelitian ini adalah regresi linear berganda dengan alat bantu pengujian melalui software
statistic SPSS (Statistical Package for the Social Sciences). Berdasarkan hasil olah data
menggunakan SPSS, dapat disimpulkan bahwa Source Credibility berpengaruh positif dan
signifikan terhadap Intention to Visit. Source Attractiveness tidak berpengaruh terhadap
Intention to Visit. Product Match-Up tidak berpengaruh terhadap Intention to Visit. Transfer
Meaning tidak berpengaruh terhadap Intention to Visit. Berdasarkan uji koefisien
determinansi kemampuan model Source Credibility, Source Attractiveness, Product Match-
Up , dan Transfer Meaning menerangkan variabel intention to visit sebesar 4,22 %. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Source Credibility | en_US |
| dc.subject | Attractiveness | en_US |
| dc.subject | Product Match-Up | en_US |
| dc.subject | Transfer Meaning | en_US |
| dc.subject | Intention to Visit | en_US |
| dc.subject | Instagram | en_US |
| dc.title | Pengaruh Influencer Marketing Terhadap Minat Kunjungan Ke Maluku. | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0702068502 | |
| dc.identifier.kodeprodi | 93205 | |
| dc.identifier.nim | 0406011810095 | |
| dc.identifier.dosenpembimbing | AGUSTINUS NUGROHO | |
