| dc.contributor.author | Tantra, Victoria Brigfine Valiant | |
| dc.date.accessioned | 2022-01-07T08:14:29Z | |
| dc.date.available | 2022-01-07T08:14:29Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4049 | |
| dc.description | This study was conducted with the aim of knowing the effect of electronic word of
mouth on the intentions of staying and the decision to stay of tourists at Hotel
Majapahit. In this study, electronic word of mouth acts as an independent variable,
the decision to stay acts as a dependent variable, and the intentions in staying acts
as a mediating variable. This study uses a quantitative method by distributing online
questionnaires to 140 respondents who have stayed at Hotel Majapahit. The data
analysis technique in this study used a structural equalizing modeling (SEM)
approach based on partial least squares (PLS). Based on the results of data
processing using PLS, it can be concluded that electronic word of mouth has a
significant effect on intentions in staying and decision to stay, and intentions in
staying has a significant effect on decision to stay. | en_US |
| dc.description.abstract | Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh dari electronic
word of mouth terhadap minat menginap dan keputusan menginap wisatawan di
Hotel Majapahit. Pada penelitian ini electronic word of mouth berperan sebagai
variabel bebas, keputusan menginap berperan sebagai variabel terikat, dan minat
menginap berperan sebagai variabel mediasi. Penelitian ini menggunakan metode
kuantitatif dengan menyebarkan kuesioner secara online 140 responden yang pernah
menginap di Hotel Majapahit. Teknik analisis data dalam penelitian ini
menggunakan pendekatan structural equating modeling (SEM) yang berbasis partial
least square (PLS). Berdasarkan hasil olah data menggunakan PLS, dapat
disimpulkan bahwa electronic word of mouth berpengaruh signifikan terhadap minat
menginap dan keputusan menginap, dan juga minat menginap berpengaruh
signifikan terhadap keputusan menginap. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Electronic Word of Mouth | en_US |
| dc.subject | Minat Menginap | en_US |
| dc.subject | Keputusan Menginap | en_US |
| dc.title | PENGARUH ELECTRONICWORD OF MOUTH TERHADAP MINAT DAN KEPUTUSAN WISATAWAN DI HOTEL MAJAPAHIT | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0702068502 | |
| dc.identifier.kodeprodi | 93205 | |
| dc.identifier.nim | 0406011810043 | |
| dc.identifier.dosenpembimbing | AGUSTINUS NUGROHO | |
