| dc.contributor.author | Ispendi, Ade Bayu | |
| dc.date.accessioned | 2022-01-17T01:54:47Z | |
| dc.date.available | 2022-01-17T01:54:47Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4169 | |
| dc.description | Mitra Jaya is a fashion micro and small business that uses animal skin as
its main raw material to produce fashion goods such as bag, wallet, leather
jacket, belt and so on. Mitra Jaya has been established since1991 and is located
on Jalan Raya Kludan, Tanggulangin, Sidoarjo. Mitra Jaya Company recently
wants to increase more sale so that it can be more received in the community that
focuses on the influence of marketing mix (7P) product, price, place,
promotion, people, process, physical evidence on consumer purchase decision. In
this research, it uses quantitative method, this research uses the population of
people who shop at Mitra Jaya leather shop as many as 250 people, the sample
that is used amounts to 152 respondents with criteria, that is, men and women
who purchased products directly at Mitra Jaya Store in April 2021. Based on the
overall result of the research and discussion, marketing mix (7P) of product,
price, place, promotion, people, process, physical evidence affects significant
on consumer purchase decision. | en_US |
| dc.description.abstract | Mitra Jaya Merupakan UMK fesyen menggunakan kulit hewan sebagai
bahan baku utamanya untuk memproduksi barang fesyen seperti tas, dompet,
jaket kulit, sabuk dan sebagainya. Mitra Jaya berdiri sejak 1991 dan berlokasi di
Jalan Raya Kludan, Tanggulangin, Sidoarjo. Perusahaan Mitra Jaya saat ini ingin
meningkatkan penjualan yang lebih besar lagi sehingga dapat lebih di terima di
masyarakat yang berfokus pada pengaruh bauran pemasaran (7P) product, price,
place, promotion, people, process, physical evidence terhadap keputusan
pembelian konsumen. Pada penelitian ini menggunakan metode kuantitatif,
penelitian ini menggunakan populasi orang-orang yang berbelanja di toko kulit
Mitra Jaya sebanyak 250 orang, sampel yang digunakan berjumlah 152
responden dengan kriteria yaitu pria dan wanita yang melakukan pembelian
produk secara langsung di Toko Mitra Jaya pada bulan April 2021. Berdasarkan
keseluruhan hasil analisis dan pembahasan penelitian, bauran pemasaran (7P)
product, price, place, promotion, people, process, physical evidence berpengaruh
signifikan terhadap keputusan pembelian konsumen. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Bauran Pemasaran (7P) | en_US |
| dc.subject | Product | en_US |
| dc.subject | Price | en_US |
| dc.subject | Place | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | People | en_US |
| dc.subject | Process | en_US |
| dc.subject | Physical Evidence | en_US |
| dc.subject | Keputusan Pembelian Konsumen | en_US |
| dc.title | Peran Bauran Pemasaran (7P) Terhadap Keputusan Pembelian Produk Kulit Mitra Jaya | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0722029002 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117169 | |
| dc.identifier.dosenpembimbing | TIMOTIUS FEBRY CHRISTIAN WAHYU SUTRISNO | |
