| dc.contributor.author | TANUWIJAYA, FELICIA MARIA | |
| dc.date.accessioned | 2022-01-28T04:57:52Z | |
| dc.date.available | 2022-01-28T04:57:52Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4378 | |
| dc.description | This thesis is about the effect of menu design as one of marketing tools in Chinese fine dining restaurant X in Surabaya. Qualitative research has been used.
This research is an analysis of menu design which focused on the naming of the food and
beverages in the menu book, correction of the spelling, usage of foreign language in the
menu and the detail of description of the menu as one of the marketing tools to attract
customers to come and dine-in this restaurant, and the most important thing in this part is
to make customers order as much food and beverages as possible. When the customers
are satisfied with the restaurant then automatically they will come for the other time and
they will probably be our loyal customers. This research is using a qualitative method in
popular Chinese restaurants, which have a few branches in Indonesia. In the research
process the writer got most of the data from the restaurant but the research were done by
giving the questionnaires to the customers of that restaurant. Chapter two is about the literature review that the writer used in this research; Chapter three is about the research
methodology where in this research the writer used qualitative methods. Chapter four is
the main point of this research where in this chapter the writer analyzed all the problem
that occurred and the reason about this research will revealed in this chapter; and Chapter
five is the last chapter of this report which talked about conclusion and advise from the
writer to the restaurant where this research were taken place and also as the study for the
writer. | en_US |
| dc.description.abstract | Penelitian ini merupakan analisa efek dari desain sebuah menu terutama dalam cara
penulisan nama makanan dan minuman, ejaan huruf yang benar, pemakaian bahasa asing
dalam menu, dan kelengkapan informasi di dalam menu itu sendiri sebagai salah satu alat
untuk menarik konsumen untuk datang ke restoran dan membeli sebanyak mungkin menu
yang ditawarkan dan juga supaya menjadi alat agar konsumen datang dan berkunjung lagi
ke restoran tersebut untuk kali berikutnya. Penelitian ini dibuat secara kuantitatif di
sebuah restoran yang bertemakan cina dan cukup memiliki nama, popularitas dan cabang
di Indonesia; dalam prosesnya penulis mendapatkan informasi tentang menu langsung
dari pihak restoran sedangkan penelitian dilakukan dengan menyebarkan kuesioner di
dalam maupun di luar restoran. Bab kedua berisikan tentang landasan teori yang penulis
gunakan dalam penelitian. Bab ketiga berisikan tentang metodologi penelitian kualitatif.
Sedangkan Bab ke empat adalah analisa dari penelitian dan permasalahan yang ada di
dalam penelitian; dan Bab ke lima merupakan kesimpulan daripada semua penelitian
yang telah dilakukan dan saran yang membangun bagi pihak restaurant dan apa yang
telah dipelajari oleh penulis sendiri. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Menu | en_US |
| dc.subject | Desain | en_US |
| dc.subject | Restoran Cina | en_US |
| dc.subject | Keputusan Membeli | en_US |
| dc.title | EFEK MENU DESAIN SEBAGAI STRATEGI PEMASARAN TERHADAP KEPUTUSAN MEMBELI KONSUMEN DI RESTORAN "X" DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0721046003 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10206046 | |
| dc.identifier.dosenpembimbing | JULIUSKA SAHERTIAN | |
