| dc.contributor.author | Putri, Alfrina Sebastiani | |
| dc.date.accessioned | 2022-02-02T08:22:50Z | |
| dc.date.available | 2022-02-02T08:22:50Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4432 | |
| dc.description | Feasibility study of FOCUS Shooting Sportswear business development is conducted to analyze the feasibility of development plan in distributing shooting sports equipment in the area of Central Java. Business development in the form of a gun shop which use speciality store as its concept is intended for FOCUS Shooting Sportswear to be known by the public. This feasibility study uses several indicators such as the legal aspects, market and marketing aspects, technical and technological aspects, human resources management, and financial aspects. Data which used in this feasibity study was obtained through interviews, focus group discussions, observation study of directional committed against designer, informants, a businessman, and FOCUS Shooting Sportswear consumers. Financial analysis results showed that the company was able to return the money previously invested within 1 year 253 days the most. Scenario analysis in three conditions (moderate, pessimistic, optimistic) also shows that FOCUS Shooting Sportswear is able to achieve a higher level of return on investment (Internal Rate of Return) than the basic interest rate. All three show the return on investment above 8,63%. Thus, the business development in the form of the establishment of a gun shop with the concept of speciality store in Semarang is acceptable and is feasible to run. | en_US |
| dc.description.abstract | Studi kelayakan pengembangan usaha FOCUS Shooting Sportswear bertujuan untuk menganalisis kelayakan rencana pengembangan usaha distribusi peralatan dan perlengkapan olahraga menembak berupa pendirian sebuah toko ritel di kawasan Ruko Tlogosari Semarang. Pengembangan usaha berupa toko ritel dengan konsep speciality store ini dimaksudkan agar FOCUS Shooting Sportswear dapat dikenal oleh masyarakat luas. Studi kelayakan ini menggunakan beberapa indikator seperti aspek hukum, aspek pasar dan pemasaran, aspek teknis dan teknologi, aspek manajemen sumber daya manusia, dan aspek keuangan. Data dalam penulisan ini diperoleh melalui wawancara, diskusi terarah, studi observasi yang dilakukan terhadap narasumber, pelaku usaha sejenis, dan konsumen FOCUS Shooting Sportswear. Hasil analisis keuangan menunjukan bahwa perusahaan mampu mengembalikan uang yang sebelumnya diinvestasikan dalam waktu 1 tahun 253 hari. Analisis skenario dalam tiga kondisi (moderat, pesimis, optimis) juga menunjukan bahwa perusahaan mampu mencapai tingkat pengembalian investasi (Internal Rate of Return) lebih besar dibandingkan tingkat suku bunga dasar. Ketiganya menunjukan tingkat pengembalian investasi di atas 8,63% . Dengan demikian, pengembangan usaha FOCUS Shooting Sportswear berupa pendirian sebuah toko ritel dengan konsep speciality store di Semarang dapat diterima dan dinyatakan layak untuk dijalankan | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | studi kelayakan bisnis | en_US |
| dc.subject | pengembangan usaha | en_US |
| dc.subject | toko peralatan dan perlengkapan olahraga | en_US |
| dc.subject | Gun Shop | en_US |
| dc.subject | FOCUS Shootong Sportswear | en_US |
| dc.title | STUDI KELAYAKAN PENGEMBANGAN USAHA FOCUS SHOOTING SPORTSWEAR | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0708058204 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109113 | |
| dc.identifier.dosenpembimbing | MEIDIAHNA KUSUMA | |
