| dc.contributor.author | Tjiang, Darwin Chandra | |
| dc.date.accessioned | 2022-02-03T08:38:54Z | |
| dc.date.available | 2022-02-03T08:38:54Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4471 | |
| dc.description | The aim of this research is to find out how motivation and perception affect Dizz Serenity’s consumer purchasing decision. The variables analyzed in this study are motivation (x1) and perception (x2). The population of this research is based on Dizz Serenity’s consumers which involved 40 people involved as respondents. The sampling technique method used is by saturated sampling technique. The analysis model used in this research is multiple regression linear analysis by distributing 40 questionaires which are spread to Dizz Serenity’s consumers. The results of this research show that motivation and perception significantly affects Dizz Serenity’s consumer purchasing decision either partially or simultaneously. It also states that perception is the most dominant variable in consumer’s purchasing decision. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan persepsi terhadap keputusan pembelian konsumen Dizz Serenity. Variabel penelitian yang akan diteliti yaitu variabel motivasi (x1) dan variabel persepsi (x2). Populasi dalam penelitian ini yaitu konsumen Dizz Serenity yang berjumlah 40 orang. Teknik pengambilan sampel yang digunakan yaitu dengan metode sampel jenuh. Model analisis yang digunakan dalam penelitian ini adalah model analisis regresi linier berganda dengan menggunakan data kuesioner 40 responden. Hasil penelitian menunjukkan bahwa variabel motivasi dan persepsi berpengaruh signifikan baik secara simultan maupun parsial terhadap keputusan pembelian konsumen Dizz Serenity. Variabel persepsi memiliki pengaruh paling dominan terhadap keputusan pembelian konsumen Dizz Serenity. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | motivasi | en_US |
| dc.subject | persepsi | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.title | PENGARUH MOTIVASI DAN PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DIZZ SERENITY | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0722087602 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109116 | |
| dc.identifier.dosenpembimbing | DAMELINA BASAULI TAMBUNAN | |
