| dc.contributor.author | KURNIAWAN, WIDYA ARIF SOFYAN | |
| dc.date.accessioned | 2022-02-04T07:22:39Z | |
| dc.date.available | 2022-02-04T07:22:39Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4493 | |
| dc.description | With the development of technology in the 21st century which growing rapidly, one phenomena
that is occurring due to rapid growth in technology is a shift in shopping patterns of many
consumers especially for millennials. People now tend to choose to shop online rather than offline
because of some of the advantages offered by online stores such as practicality and speed in the
shopping process starting from the process of finding the desired item. This study discusses the
importance of customer ease of used, customer trust and customer satisfaction on customer e commerce purchasing decisions in Surabaya. The population in this study are people who ever
made purchase in e-commerce tokopedia. Samples taken from 131 respondents using purposive
Sampling techniques by screening respondent who are domiciled in Surabaya, who have a student
status and ever made purchase at tokopedia at least once. The result of this study shown that
simultaneously customer ease of used, customer trust and customer satisfaction have positive and
significant impact on customer e-commerce purchasing decisions in Surabaya. While each of the
variables also have partially have positive and significant impact on e-commerce purchasing
decisions. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | customer ease of used | en_US |
| dc.subject | trust | en_US |
| dc.subject | customer satisfaction | en_US |
| dc.subject | buying decision | en_US |
| dc.title | PENGARUH KEMUDAHAN, KEPERCAYAAN, DAN KEPUASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0706039201 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117285 | |
| dc.identifier.dosenpembimbing | I GUSTI BAGUS YOSIA WIRYAKUSUMA | |
