| dc.contributor.author | Wijaya, Lilian Ali | |
| dc.date.accessioned | 2022-02-08T05:28:39Z | |
| dc.date.available | 2022-02-08T05:28:39Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4520 | |
| dc.description | This study aims to determine whether or not the development of this business is feasible to run. Three data collection methods are used in this study. They are historical data, observation and interviews. Data are also analyzed using five aspects, namely the market and marketing aspects, technical aspects, management and human resources aspects, legal aspects, and financial aspects. Market aspects are analyzed using Five Force Analysis, SWOT (Strenght, Weakness Opportunity, Threat) analysis, STP (Segmenting, Targeting, Positioning)STP, and Marketing Mix. The technical aspects discuss the strategy of determining the location and equipment. Management and human resources aspects discuss the organizational structure, specification, job description and the employee salary. Legal aspects analyze the requirement needed in the establishment of a CV. Financial aspects discuss the funding sources, initial investment, projected costs, purchases and sales projections, financial statements projections, investment feasibility analysis, and scenario analysis. Results of the feasibility study show that the development is feasible to run. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui apakah pengembangan bisnis Indo Tani ini layak dijalankan atau tidak. Metode pengumpulan data menggunakan data historis, data observasi, dan wawancara. Data dianalisis menggunakan lima aspek, yaitu aspek pasar dan pemasaran, aspek teknis, aspek manajemen dan sumber daya manusia, aspek hukum, dan aspek keuangan. Aspek pasar dianalisis menggunakan Five Force Analysis, analisis SWOT (Strenght, Weakness Opportunity, Threat), STP (Segmenting, Targeting, Positioning), dan Marketing Mix. Analisis aspek teknis membahas tentang penentuan lokasi dan peralatan. Aspek manajemen dan sumber daya manusia membahas tentang struktur organisasi, spesifikasi dan deskripsi jabatan, dan gaji karyawan. Aspek hukum menganalisis persyaratan yang dibutuhkan dalam pendirian CV. Aspek keuangan membahas sumber dana, investasi awal, proyeksi biaya, proyeksi pembelian dan penjualan, proyeksi laporan keuangan, analisis kelayakan investasi, dan analisis skenario. Hasil dari studi kelayakan yang ada menyatakan bahwa pengembangan Indo Tani layak untuk dilakukan ditinjau dari aspek pasar, aspek teknis, aspek manajemen dan sumber daya manusia, aspek hukum, dan aspek keuangan . | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | studi kelayakan | en_US |
| dc.subject | proyeksi | en_US |
| dc.subject | analisis skenario | en_US |
| dc.title | STUDI KELAYAKAN PENGEMBANGAN BISNIS INDO TANI DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0715128102 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109184 | |
| dc.identifier.dosenpembimbing | CHRISTIAN HERDINATA | |
