Lecture Papers International Published Articles: Recent submissions
Now showing items 901-920 of 1041
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The Analysis of Product Conjoint Attribute as Main Consideration for Buying Decision of Homecare Wipe Detergent
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)The home care detergent industry has now been dominated by some brands only and thus has made this industry a very interesting one to penetrate. Women’s perceptions on the products in this industry are also challenging to ... -
The Effectiveness of Word of Mouth Promotion Through Organizing Event with School Stakeholder (The Interest in Foundation Level Mardiwiyata)
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)This study aims to determine how the steps school promotion by word of mouth through the container school activities involving stakeholder of the school. Analyze the steps to make school promotion by word of mouth through ... -
Building Entrepreneurial Intention in the Learning Process of Universitas Ciputra Students
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)Nowadays, many universities started to focus on building an entrepreneurial spirit on their students. This happens as a positive response to the many changes and economic demands for Indonesia, especially Indonesia’s active ... -
Marketing Mix Analysis on PT. Anugerah Gala Persada
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)The purpose of this paper is to analyze the marketing mix of PT Anugerah Gala Persada, a distribution company based in Surabaya. The company is a start-up company thus facing many challenges during its early stage of doing ... -
The Development of Program of Entrepreneurship (POE) Accelerator to Improve Entrepreneurial Self Efficacy : Descriptive Study for New Student from outside of Citra Berkat Junior High School
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)This study starts from the need to overcome the gap of experience and knowledge between students from SMP Citra Berkat internally and externally students who are not from SMP Citra Berkat. External student tend to have low ... -
Effect of CSR Program (Training Trade Show, Training Electronic Commerce and Partnership Program) Against Corporate Image: Study PT. UMA Collection Indonesia to Childern Orphanage SMK Al Amal Surabaya
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)Social problems that occurred in the midst of today's society can not only be handled by the government alone, but it is a time for group of people who are willing to sacrifice themselves and their wealth to help ... -
The Introduction of Proactive Behavior to School Cooperation Administrators: Study in Catholic High School Cooperation St. Louis 1 Surabaya
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)This study aims at introducing proactive behavior to school cooperative board and members who have not completely comprehended it yet. In fact, they did not know how to proactively behave and implement them within the scope ... -
Innovation Strategy Design for CV. X's Handicraft Business at the Local Market
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)This research is held to design a set of innovation strategy for CV. X which is based in handicraft industry, particularly for its local product division. A qualitative approach is used in accordance with descriptive case ... -
Influence Attributes Products on Consumer Purchasing Decision of ShiFoo
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)Food businesses in Indonesia, especially in the segment of packaged food and soft drinks have progressed very rapidly. The attributes of a product plays an important role in deciding a consumers’ purchasing decisions. ... -
Succession Planning in Family Business at PT. Amadea Devina Farma
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)Family business have an important role in supporting the national economic and even global. 95 percent majority businesses in Indonesia are mostly owned by the family. The continuity of a family business is a goal that ... -
Marketing Strategies Brand Identity to Improve Competitiveness of Business Akal Design
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)Purpose – The study to get the brand identity marketing strategy to enhance the competitiveness of the business Akal Design. This paper aims to explore SWOT analysis of the business Akal Design: Strength, Weaknesses, ... -
Business Efficacy of Young Male Entrepreneurs Based on Spousal Context
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The purpose of this study is discover the differences of relationship between spousal involvement and emotional social support with business efficacy of young male entrepreneurs based on their spousal working status. Most ... -
Using Social Media as A Mean to Promote Novels
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The era of globalization is characterized by the development of very fast internet, nowadays many things have turned into digital form, including businesses. Promotional activity has also been faced with many changes, now ... -
The Analysis of Price and Promotion Influence Toward Purchasing Decision in Athalia Daily Spa and Slimming Banyuwangi Jawa Timur
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)Athalia had not analyzed the influence of price and promotion to purchase decision of Athalia’s services before. The purpose of this research was to analyze price and promotion’s affection simultaneously to purchasing ... -
The Impact of Product Quality and Price on the Decision of Consumer Purchase Which Affects the Consumer Repurchase Intention at Pentol Bonbon Company
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)In this globalization era, food industry has significantly increased in the last five years. Pentol BonBon is the company which engages in the food sector. The purpose of this research is to examine the influence of the ... -
Influence B2B Influencing Factor, Perceptual Drivers and Geographical Factors Toward Consumer Loyalty Window Glass Film Brand V-Kool (Study at PT Anugrah Jaya V-Kool Semarang City)
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The purpose of this paper are to determine whether B2B influencing factor influences consumer loyalty at PT Anugrah Jaya V-KOOL, perceptual drivers influences consumer loyalty at PT Anugrah Jaya V-KOOL, geographical factors ... -
Promotion Mix Development Strategy Happy Tummy
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The following research covers the strategies needed to further develop the promotion mix of Happy Tummy. This research is conducted with several concerns, i.e.a decrease in the company sales turnover andthe result of initial ... -
Feasibility Study Gringging Lombok Fried Chicken Business Development Based Enterprise Resource Planning
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The purpose of this study is to conserve and use the time as well as possible when viewed from the aspect of Information Technology Enterprise Resource Planning (ERP) in maximizing the performance of the factors in the ... -
Business Strategies on Business to Business in Order to Increase Turnover in the Company's Service Delivery UD. XYZ
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The purpose of this thesis is to study and analyze the business strategy that UD. XYZ should be applied in order to achieve growth in market share for sales of transport services. This research applies PEST analysis, Five ... -
The Planning of 4PS Marketing Strategy in Apparel Brand Ahimsa
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The purpose of this research is to determine the right marketing strategic for AHIMSA as a soon to be startup company using 4Ps technique. The subject of this research is 1 customer of competitor brand Zara, 1 customer of ...