| dc.contributor.author | Njoto, Dea Putri | |
| dc.date.accessioned | 2022-04-08T07:12:12Z | |
| dc.date.available | 2022-04-08T07:12:12Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4896 | |
| dc.description | The purpose of this research is to find out the influence of promotion, that
is advertising, sales promotion, and personal selling on Wenak Tok consumer
purchasing decision. The sampling technique used is the census sample consists of
the whole population with the total sample of 57 people. The research is conducted
done with multiple linear regression method and using primary data, that is
questionnaire. The results of the research show that promotion, that is advertising,
sales promotion, and personal selling influence significant on Wenak Tok consumer
purchasing decision. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk megetahui pengaruh promosi, yaitu
advertising, sales promotion, dan personal selling terhadap keputusan pembelian
konsumen Wenak Tok. Teknik pengambilan sampel yang digunakan yaitu sampel
sensus yang berisi keseluruhan dari anggota populasi dengan jumlah sampel
sebanyak 57 orang. Penelitian dilakukan dengan metode regresi linier berganda dan
menggunakan data primer yaitu kuersioner. Hasil penelitian menunjukkan bahwa
promosi, yaitu advertising, sales promotion, dan personal selling berpengaruh
signifikan terhadap keputusan pembelian konsumen Wenak Tok. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Advertising, Sales Promotion | en_US |
| dc.subject | Personal Selling | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.title | PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WENAK TOK | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0701078901 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10115050 | |
| dc.identifier.dosenpembimbing | KRISMI BUDI SIENATRA | |
