THE EFFECT OF ENTREPRENEURIAL PASSION AND OPPORTUNITY AWARENESS TOWARD THE SUSTAINABILITY OF STARTUP BUSINESSES

Abstract

THE EFFECT OF ENTREPRENEURIAL PASSION ANDOPPORTUNITY AWARENESS TOWARD THE SUSTAINABILITY OFSTARTUP BUSINESSES The decreasing number of unemployment rate in Indonesia is caused by thegrowth of entrepreneurship in Indonesia, which is proven by the number of startupbusinesses in Indonesia that reaches the sixth highest worldwide (Statista, 2017).Nevertheless, startup businesses have a high rate of failure, where twointhreeestablished startup businessesfail.With the purpose to find out the reason of thisphenomenon, this research aims to discover whether entrepreneurial passion andopportunity awareness have significant effects to the sustainability of startupbusinesses.This research uses the startup businesses of Ciputra University’s 2015 batchstudents that have been running for minimum 2 years as the sample. These startupbusinesses are hoped to represent sustainable startup businesses since from morethan 200 startup businesses established by Ciputra University’s 2015 batchstudents, only 42 startup businesses that sustain. Paper-based and onlinequestionnaire are distributed to the samples using 5-point Likert-scalequestionnaire, and the data collected is then analyzed using Multiple LinearRegression.The result shows that entrepreneurial passion hasasignificant effect towardstartup business sustainability, but not for opportunity awareness. Opportunityawareness does not significantlyaffectstartup business sustainability sinceopportunity awareness needs to be converted into opportunity recognition andopportunity exploitation in order to have significant effects.