| dc.contributor.author | KAWOTJO, GABRIELLA GIOVANNY | |
| dc.date.accessioned | 2022-06-23T05:17:50Z | |
| dc.date.available | 2022-06-23T05:17:50Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5081 | |
| dc.description.abstract | THE IMPACT OF THE USE OF INSTAGRAM, FACEBOOK,AND CELEBRITIES ENDORSEMENT AS MODERATINGVARIABLE TOWARDS SALES OF BABY AND KIDS WEARBUSINESS IN SURABAYA
The purpose of this study is to find out which online promotion is more effective forbaby and kids wear business in Surabaya. Online promotions that included in thisresearch are Instagram, Facebook, and Endorsement as moderating variable ofInstagram and Facebook. This research was conducted with a quantitative approachusing descriptive analysis. Samples from this study were mothers who bought babyand kids wears online via Instagram and Facebook. The total number of respondentsin this study was 80 people by using random probability samples and aiming samples.Data is obtained by distributing questionnaires and processed using the SPSS 22statistical program. The results of this study can be summarized as Instagram and alsoendorsement as moderating variable of instagram do not significantly affect sales.However, Facebook and endorsement as Facebook moderating variable havesignificant effect on sales. | en_US |
| dc.language | Bahasa Inggris | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Instagram | en_US |
| dc.subject | Facebook | en_US |
| dc.subject | Endorsement | en_US |
| dc.subject | Sales | en_US |
| dc.subject | Baby and kids wear | en_US |
| dc.title | THE IMPACT OF THE USE OF INSTAGRAM, FACEBOOK, AND CELEBRITIES ENDORSEMENT AS MODERATING VARIABLE TOWARDS SALES OF BABY AND KIDS WEAR BUSINESS IN SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0721088001 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10315012 | |
| dc.identifier.dosenpembimbing | CHARLY HONGDIYANTO | |
