THE INFLUENCE OF IMPULSE BUYING AND LIFESTYLE TOWARDS EVLOGO’S WATER PUMP BUYING DECISION

Abstract

THE SIGNIFICANCE OF IMPULSE BUYING AND LIFESTYLETOWARDS EVLOGO’SWATER PUMP BUYING DECISION EVLOGO is a company which sells water pump as its product. The majority ofEVLOGO’s customers only know and realize the need of the water pump after theypurchase KANGEN water machine or after being informed by others. Therefore thepurchase is made impulsively. Shoppers in Indonesia have a high tendency to buyimpulsively (Endang, 2016). Besides the high number of unplanned purchase inIndonesia, the popularity of healthy lifestyle is growing in Indonesia. HoweverEVLOGO was experiencing a huge decrease in sales in February 2018 and March2018, which should not have happened according to the high rate of impulse buyingand the current popularity of healthy lifestyle. This research aims to find out thesignificance of impulse buying and lifestyle towards buying decision. This researchis a descriptive quantitative research. Data was gathered from 40 questionnaire fromEVLOGO’s potential buyers.The researcher also used past researches and data onthe internet as reference in this research. The result of this research is impulsebuying and lifestyle have a positive and significance relationship with buyingdecision.