THE INFLUENCE OF PRICE AND PROMOTION TOWARDS THE CUSTOMERS PURCHASE DECISION ON ONLINE FOOD DELIVERY SERVICES

Abstract

THE EFFECT OF PRICES AND PROMOTIONS ON PURCHASEDECISIONS ONONLINE FOOD DELIVERY SERVICES Technological developments and innovations make things easier and faster.Where multi-tasking is something people do so that the things they do can besolved quickly. Go-Food and Grab-Food are examples of several services in thefield of transportationofonline food delivery servicethat help users to orderfoods that are intrigued but are constrained by distance and time. This makes aclear difference to the community, services that are relatively cheap and veryhelpful. More and more services are provento be dependent. Various food sellersand food menus are available by service providers, which offer different pricesfrom the original place and also provide promotions to users. The purpose of thisstudy is to find out whether the prices and promotions that are already availableby service providers have met the wishes of users. Methods of collecting datausing questionnaires distributed online. The results of this research show thatprices and promotions influence the purchasing decisions and consumer servicesofonline food delivery service.