MARKETING CHANNEL AND PROMOTION IN MORPHEUS EVENT ORGANIZER: PERFORMANCE, PROBLEMS, AND SOLUTIONS

Abstract

The purpose of this research is to explore the marketing channel and promotion in Morpheus Event Organizer then to discover the problems in both marketing channel and promotion and lastly to explore of possible solution for the existing problems. The research conducted with qualitative descriptive method with research data from interviews with informants, both customer and competitor, and company’s internal data. The model analysis is created based on Miles and Huberman model. Cochran test was applied in order to determine the difference in preference The finding of this research shows that the marketing channel and promotion of Morpheus Event Organizer should be adjusted accordingly. In marketing channel aspect , blackberry, poster and personal selling are performing well without any further adjustment. However, promotional channel through Facebook and website should be ceased. On the other hand , the performance of existing marketing channel is performing well, however it is advisable to pick proper sales agents in order to boost the tickets because of the extensive network the sales agent possessed.