| dc.description.abstract | The purpose of this research is to explore the marketing channel and
promotion in Morpheus Event Organizer then to discover the problems in both
marketing channel and promotion and lastly to explore of possible solution for the
existing problems. The research conducted with qualitative descriptive method with
research data from interviews with informants, both customer and competitor, and
company’s
internal data. The model analysis is created based on Miles and
Huberman model. Cochran test was applied in order to determine the difference in
preference
The
finding of this research
shows that the
marketing channel and
promotion
of
Morpheus Event
Organizer
should be
adjusted accordingly. In
marketing channel
aspect
,
blackberry, poster and personal selling are performing
well without any further adjustment. However, promotional channel through
Facebook and website should be ceased.
On the other hand
, the performance of
existing marketing channel is performing well, however it is advisable to pick
proper sales agents in order to boost the tickets
because of the extensive network
the sales agent possessed. | en_US |
