| dc.contributor.author | Ardy, Cynthia Komala Ardy | |
| dc.date.accessioned | 2023-01-18T03:07:48Z | |
| dc.date.available | 2023-01-18T03:07:48Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5684 | |
| dc.description | The purpose of this research is to find out the effect of social mediamarketing and marketplace marketing on buying interest on Tree-X products. Tree-Xcompany runs in wooden gifts and merchandises. The variables in this researchconsist of social media marketing (X1), marketplace marketing (X2), and buyinginterest (Y). Data collection through online questionnaire distribution with the totalsample of 100 respondents. Sampling uses purposive sampling technique. Thisresearch uses quantitative method and multiple linear regression analysis. Theresults of this research are social media marketing affects positive on buyinginterest and marketplace marketing affect positive on buying interest. Thecorrelation value between social media marketing and marketplace marketingvariables on buying interest variable is 75% can be concluded there is closerelationship between independent variable and dependent variable in this research.The results of t test are social media marketing affects significant on buying interestof Tree-X products, marketplace marketing affects significant on buying interest ofTree-X products. The results of F test are social media marketing and marketplacemarketing simultaneously have significant effect on buying interest of Tree-Xproducts. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruhsocial media marketingdanmarketplace marketingterhadap minat beli produk Tree-X. Perusahaan Tree-X bergerak dibidangwooden gift and merchandise.Variabel dalam penelitian initerdiri darisocial media marketing(X1),marketplace marketing(X2), dan minatbeli (Y). Pengumpulan data melalui penyebaran kuesioner online dengan jumlahsampel sebanyak 100 responden. Pengambilan sampel menggunakan teknikpurposive sampling. Penelitian ini menggunakan metode kuantitatif dan analisisregresi linier berganda. Hasil dari penelitian ini adalahsocial media marketingberpengaruh positif terhadap minat belidanmarketplace marketingberpengaruhpositif terhadap minat beli. Nilai korelasi antara variabelsocial media marketingdanmarketplace marketingterhadap variabel minat beli adalah sebesar 75% dapatdisimpulkan terjadi hubungan erat antara variabel independen dengan variabeldependen dalam penelitian ini. Hasil uji t adalahsocial media marketingberpengaruh secara signifikan terhadap minat beli produk Tree-X,marketplacemarketingberpengaruh secara signifikan terhadap minat beli produk Tree-X. Hasiluji F adalahsocial media marketingdanmarketplace marketingsecara bersama-sama mempunyai pengaruh yang signifikan terhadap minat beli produk Tree-X. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Social Media Marketing | en_US |
| dc.subject | Marketplace Marketing | en_US |
| dc.subject | Minat Beli | en_US |
| dc.title | PENGARUH SOCIAL MEDIA MARKETING DAN MARKETPLACE MARKETING TERHADAP MINAT BELI PRODUK TREE-X | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117232 | |
| dc.identifier.dosenpembimbing | Jenny Rosita | |
