| dc.contributor.author | Likumahwa, Denny Deschamps | |
| dc.date.accessioned | 2023-01-18T07:33:52Z | |
| dc.date.available | 2023-01-18T07:33:52Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5689 | |
| dc.description | The purpose of this research is to find out the effect of non-halal perception andproduct variations on purchase intention. The population in this research usesrespondents of Universitas Ciputra students who know Sesari Base product andhave ever bought. The sample that is used this research is 96respondents. Thedata analysis technique is processed using SPSS with Validity Test, ReliabilityTest, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficientof Determination Test, F Test andT Test. From the result of the research, it isobtained the result : (1) non-halal perception affects significant positive onpurchase intention. (2) Product variations affects significantpositive effect onpurchase intention. Therefore, this research has great result of independentvariable effect on purchase intention is 52.4% | en_US |
| dc.description.abstract | Penelitian ini memiliki tujuan untuk mengetahui pengaruh persepsi non halal danvariasi produk terhadap minat beli. Populasi dalam penelitian ini menggunakanresponden mahasiswa Universitas Ciputra, mengetahui produk Sesari Base danbelum pernah membeli. Sampel yang digunakan dalam penelitian ini sebanyak 96responden. Teknik analisis data diolah menggunakan SPSS denganUji Validitas,Uji Reabilitas, Uji Asumsi Klasik, Analisis Regresi Linear Berganda, UjiKoefisien Determinasi, Uji F dan Uji T . Dari hasil penelitiandiperoleh hasil : (1)persepsi non halal berpengaruhpositif signifikan terhadap minat beli. (2) Variasiproduk berpengaruh positif signifikan terhadap minat beli. Sehingga penelitian inimemiliki hasil besarnya pengaruh variabel bebas terhadap minatbeliadalah52,4%. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Persepsi Non Halal | en_US |
| dc.subject | Variasi Produk dan Minat Beli | en_US |
| dc.title | PENGARUH PERSEPSI NON HALAL DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA BISNIS SESARI BASE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117209 | |
| dc.identifier.dosenpembimbing | Cliff Kohardinata | |
